In deliveryUnited KingdomServices£6,000,000
Strategic Brand Guardianship
- Published
- Published 5 December 2025
Overview
Transport for Wales has awarded a strategic brand guardianship contract to Uned Studio for £6 million to support the development, evolution, activation and governance of its multimodal, bilingual brand. The services include strategic brand direction, customer experience development, brand governance and standards, creative development and activation, and strategic expertise to strengthen the organization's brand across all physical and digital touchpoints.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Services
- Estimated value
- £6,000,000
- Procedure
- Open
- SME suitable
- Yes
- Published
- 5 December 2025
Advertising and marketing servicesMarketing management consultancy servicesDesign consultancy servicesGraphic design services
Award outcome
- Awarded value
- £6,000,000
- Award date
- 20 May 2026
- Contract period
- 31 May 2026 → 31 October 2030
- Uned Studio
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Notice history
Every published notice in this contracting process, newest first.
Contract
14 July 2026
View notice ↗Planning Update
8 January 2026
View notice ↗Prior Information Notice
5 January 2026
View notice ↗Prior Information Notice
5 December 2025
View notice ↗
Contracting authority
Transport for Wales
BuyerPontypridd, United Kingdom
GB-COH: 09476013
Authority website ↗Transport for Wales
BuyerPontypridd, United Kingdom
GB-PPON: PPHD-4211-XYXJ
Authority website ↗
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