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In deliveryUnited KingdomServicesFramework agreement£50,000,000Add to pipeline

Marketing Advertisement & Creative Services Framework

Awarded to Aka Promotions Ltd, Anatomy Brands Ltd, LCA COMMUNICATIONS LIMITED +3 more

London Legacy Development Corporation(buyer)

Published
Published 24 November 2025
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Overview

London Legacy Development Corporation has awarded a Marketing, Advertising & Creative Services Framework valued at £50 million to six providers: Aka Promotions Ltd, Anatomy Brands Ltd, LCA Communications Limited, MBC Studios Ltd, Spy Studio, and The Elephant Room. The framework comprises two lots—one for strategic marketing delivery covering planning, campaign development, and integrated marketing support for Queen Elizabeth Olympic Park, and another for creative and design services including design, content creation, and campaign production. Commissions will be issued via call-off contracts based on need with no guaranteed minimum spend.

Contracting authority

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Lots (2)

  • Lot 1 - Strategic Marketing Delivery Partner

    The appointed Partner will act as LLDC’s strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity. Typical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.

    £15,000,000Won by Aka Promotions Ltd

  • Lot 2 – Creative, Design and Campaign Services

    Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC’s engagement ambitions through accessible, diverse, and community-aware creative outputs.

    £35,000,000Won by LCA COMMUNICATIONS LIMITEDWon by Spy StudioWon by MBC Studios Ltd (TOAD trading name)Won by The Elephant RoomWon by Anatomy Brands Ltd

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£50,000,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
24 November 2025
Questions by
10 December 2025
Classification (CPV)
Business services: law, marketing, consulting, recruitment, printing and securityAdvertising and marketing servicesAdvertising campaign servicesMarketing servicesDirect marketing services

Award outcome

Awarded value
£50,000,000
Award date
11 February 2026
Contract period
25 February 2026 → 24 February 2034
Winners
  • Aka Promotions Ltd
  • Anatomy Brands Ltd
  • LCA COMMUNICATIONS LIMITED
  • MBC Studios Ltd (TOAD trading name)
  • Spy Studio
  • The Elephant Room

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    2 April 2026

  2. Contract

    20 February 2026

  3. Contract Notice

    24 November 2025

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