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In deliveryUnited KingdomServicesFramework agreement£1,050,000Add to pipeline

IWM/2526/DE/3480: Digital Transformation Support Framework (Strategic and Delivery Roles) for IWM - Lot 5 Award Notice

Awarded to 6B Digital Ltd, Bliss Digital Ltd, Four Communications Limited +8 more

Imperial War Museums(buyer)

Published
Published 11 November 2025
Deadline
Closed 12 December 2025

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Overview

Imperial War Museums has awarded Lot 5 (Web Development) of its Digital Transformation Support Framework to 11 suppliers including 6B Digital Ltd, Bliss Digital Ltd, PWC UK LLP, and others, valued at £1.05 million. The framework will deliver digital services across planned and reactive requirements over two to three years, with up to three suppliers selected per lot across six service categories ranging from data consultancy to Microsoft Dynamics 365 development.

Contracting authority

  • 3 live opportunities · 29 awarded contracts

    London, United Kingdom

    GB-PPON: PHRL-5691-LLXM

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Lots (6)

  • Data Consultancy

    Scope of Services The provider will offer expert data consultancy services to underpin IWM's data consolidation and governance workstreams. The core objective is to treat data as a strategic asset, enabling data-informed decision-making and supporting commercial growth. This includes auditing IWM's current data maturity, defining a strategic roadmap for data utilisation, advising on appropriate technologies and platforms, and establishing clear protocols for data ownership, stewardship, and quality management across the organisation. Technical and Functional Requirements •Data Strategy & Governance: Develop and implement a comprehensive data strategy, including frameworks for data governance, quality assurance, and data lifecycle management. •Data Consolidation: Advise on and support the integration of disparate data sources across IWM (e.g., retail, admissions, marketing) into a unified and accessible system. •Compliance: Ensure all data processing activities are fully compliant with UK GDPR and other relevant data protection legislation. Provide consultancy on data privacy and compliance best practices. •Analytics and Insights: Establish methodologies for customer segmentation, campaign targeting, and performance tracking to drive commercial activities. •Decision Support: Support the cultural shift towards data-informed decision-making by providing actionable insights and reports to key stakeholders.

    £90,000Won by Return on Intelligence Europe Limited t/a EMERGNWon by Kampakis and Co LtdWon by Pod Europe Ltd
  • Software Engineering including AI

    Scope of Services To provide specialist software engineering services for the development, maintenance, and integration of the technical infrastructure supporting IWM's digital transformation. This involves building new digital products, integrating third-party APIs, enhancing back-end systems, and prototyping innovative AI applications. This includes the exploration and implementation of Artificial Intelligence (AI) to enhance user experiences (e.g., through personalised recommendations) and improve operational efficiency (e.g., through automation of internal processes). Technical and Functional Requirements •Infrastructure Development: Design, build, and maintain robust and scalable software solutions. •AI Integration: Develop and integrate AI capabilities, including machine learning models and neural networks, to create innovative digital products and services. •Database Technologies: Demonstrate expertise in modern database technologies, including NoSQL, graph, and vector databases, to support advanced data processing and AI applications. Familiarity with technologies such as Weviate, Pinecone, or similar is desirable. •System Integration: Ensure new and existing systems are effectively integrated to provide a seamless user journey and efficient data flow. •Agile Development: Work within an agile project management framework to deliver iterative improvements and new features.

    £157,500Won by 6B Digital LtdWon by MA Financial Consultancy LimitedWon by Ore Technologies Ltd
  • Business Analysis

    Scope of Services To provide business analysis services that bridge the gap between business needs and technical solutions. The role is critical for ensuring that digital projects deliver tangible value, are fit for purpose, and align with strategic objectives, particularly in supporting commercial income generation. This will involve conducting stakeholder workshops and interviews, defining user stories and acceptance criteria, supporting product owners with backlog refinement, and ensuring that technical solutions directly address the business problems they are intended to solve. Technical and Functional Requirements •Requirements Gathering: Elicit, analyse, and document business requirements from stakeholders across IWM. •Solution Design: Translate business needs into detailed functional and technical specifications for development teams. •Process Mapping: Analyse and model existing business processes ("as-is") and design optimised future-state processes ("to-be"). •System Configuration: Ensure systems are configured to support key commercial functions such as upselling, cross-selling, and personalised visitor journeys. •User Acceptance Testing (UAT): Develop UAT plans and coordinate testing activities to ensure solutions meet business requirements.

    £157,500Won by Kerv Digital LimitedWon by MMCG Consultancy Services Limited
  • Project Management & Support

    Scope of Services To provide structured and professional project management and support services to ensure the successful delivery of digital transformation projects. This role will manage delivery risk, coordinate cross-functional teams, and maintain momentum across multiple workstreams. Key responsibilities include managing project budgets and resources, reporting progress to steering committees and the Digital Transformation Board, and ensuring project delivery adheres to appropriate methodologies (e.g., Agile, Waterfall, or a hybrid approach) as required by the specific project. Technical and Functional Requirements •Project Planning: Develop and maintain detailed project plans, schedules, and budgets. •Risk Management: Identify, assess, and mitigate project risks and issues. •Stakeholder Management: Manage communications and relationships with project stakeholders, including providing regular progress updates to the Digital Transformation Board. •Team Coordination: Coordinate the activities of internal teams and third-party suppliers to ensure project milestones are met. •Governance & Reporting: Ensure adherence to IWM's project management framework and provide accurate and timely status reports.

    £210,000Won by MMCG Consultancy Services LimitedWon by Pod Europe Ltd
  • Web Development

    Scope of Services To provide expert web development services for IWM's key web platforms, including Drupal, Shopify, and WordPress. The focus is on creating high-performing, user-friendly, and secure websites that support digital engagement and e-commerce goals. The scope includes building custom modules/plugins, implementing new designs provided by IWM's creative teams, optimising websites for search engines (SEO) and performance, and providing ongoing maintenance, security patching, and technical support. Technical and Functional Requirements •Platform Expertise: Demonstrate advanced skills in both front-end and back-end development for Drupal, Shopify, and WordPress. •Front-End Development: Proficient in technologies such as ReactJS, Angular, NextJS, and jQuery to create responsive and engaging user interfaces. •Back-End Development: Proficient in technologies such as PHP, Linux, SQL, and search technologies (e.g., Solr, Elasticsearch). •E-commerce: Develop and maintain robust e-commerce capabilities, ensuring a seamless and high-converting online sales experience. •Accessibility: Ensure all web development work complies with the latest Web Content Accessibility Guidelines (WCAG AA 2.2).

    £157,500Won by 6B Digital LtdWon by Bliss Digital LtdWon by Four Communications Limited
  • Functional Consultants & Developers for MS Dynamics 365

    Scope of Services To provide specialist functional consultancy and development for IWM's Microsoft Dynamics 365 platform. This role will ensure the system is configured and customised to support efficient and effective business processes across a wide range of departments. This will involve working with specific modules (e.g., Sales, Customer Service, Finance, HR), undertaking data migration activities, creating custom reports and dashboards (e.g., using Power BI), and automating business workflows to improve operational efficiency. Technical and Functional Requirements •Functional Configuration: Configure and customise MS Dynamics 365 to meet the specific business needs of departments such as retail, membership, finance, HR, and operations. •Solution Design: Design and document solutions within the Dynamics 365 ecosystem, ensuring they are scalable and align with best practices. •Development: Undertake development tasks, including creating plugins, custom workflows, and integrations with other systems. •Training and Support: Provide training and documentation to end-users to ensure successful adoption of the system.

    £277,500Won by Kerv Digital LimitedWon by Ore Technologies LtdWon by PWC UK LLP

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£1,050,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
11 November 2025
Questions by
5 December 2025
Deadline
Closed
Classification (CPV)
Software programming and consultancy servicesIndustry specific software development servicesSales, marketing and business intelligence software development servicesMiscellaneous software development services and computer systemsBusiness analysis consultancy servicesProject management consultancy servicesWorld wide web (www) site design servicesWorld wide web (www) site operation host services+5 more

Award outcome

Awarded value
£1,050,000
Award date
21 May 2026
Contract period
5 February 2026 → 4 February 2028
Winners
  • 6B Digital Ltd
  • Bliss Digital Ltd
  • Four Communications Limited
  • Kampakis and Co Ltd
  • Kerv Digital Limited
  • MA Financial Consultancy Limited
  • MMCG Consultancy Services Limited
  • Ore Technologies Ltd
  • PWC UK LLP
  • Pod Europe Ltd
  • Return on Intelligence Europe Limited t/a EMERGN

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    22 May 2026

  2. Contract

    22 May 2026

  3. Contract

    22 May 2026

  4. Contract

    22 May 2026

  5. Contract

    22 May 2026

  6. Contract

    22 May 2026

  7. Contract Notice

    11 November 2025

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