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In deliveryUnited KingdomServices£219,000Add to pipeline

Research: Consumer Insights Tracker

Awarded to YouGov Plc

Food Standards Agency(buyer)

Published
Published 16 October 2025
Deadline
Closed 17 November 2025

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Overview

The Food Standards Agency has awarded a contract to YouGov Plc for £211,200 to deliver the Consumer Insights Tracker, a monthly consumer survey programme, for three years with annual break clauses. The supplier will manage all project aspects including recruitment, sampling, logistics, and project management to support the FSA's ongoing consumer research needs.

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£219,000
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
16 October 2025
Questions by
3 November 2025
Deadline
Closed
Classification (CPV)
Research and development services and related consultancy servicesMarket and economic research; polling and statisticsMarket research servicesSocial research services

Award outcome

Awarded value
£211,200
Award date
19 December 2025
Contract period
31 March 2026 → 31 March 2029
Contract length
3 years
Against estimate
4% below
Bids received
5
Winner
  • YouGov Plc

This contract ends on 31 March 2029.

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About the winner

YouGov Plc

Based in
London
Public contracts won
8
Across UK and EU notices

No other contract from Food Standards Agency under this supplier name in Skim's records.

See every contract YouGov Plc holds and when each one ends

Competition and scoring

Bids received

5

4 from SMEs

Open and restricted tenders in Research and development services and related consultancy services drew a median of 4 bids over the last 24 months; 14% received only one.

How bids were scored

Price 20% · Quality 80%

  • Technical Envelope80%
  • Financial Envelope20%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Research and development services and related consultancy services

£75,843

Median of 4,552 awards in the last 24 months

This award is 2.8× the median.

Food Standards Agency in the last 12 months

47

contracts awarded, worth £10,754,583 in total

See their procurement profile →

Recent awards in Research and development services and related consultancy services

The latest contracts other buyers awarded under the same classification.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    26 February 2026

  2. Contract

    19 January 2026

  3. Contract Notice

    16 October 2025

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