In deliveryUnited KingdomServicesFramework agreement£1,566,666
UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes
- Published
- Published 16 October 2025
- Deadline
- Closed 15 November 2025
Overview
The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.
To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:
Self-services resources,
Peer learning and communities of practice within and across sports,
Expert advice,
Access to programmes to enhance role effectiveness, and
Targeted deployment of skilled associates to support capability development in and through performance environments.
To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.
The scope of services covered by this procurement will be split into 4 lots:
Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.
Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.
Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.
Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.
Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.
The yearly expected spend per lot is outlined in the below
Annual Spend (Quadrennial Spend)
Associate - Support for Executive Leadership in High Performance Sport
£120k (£480k)
Associate - Support for Culture & Senior Team Leadership in High Performance Sport
£100k (£400k)
Associate - Support for Coaching in High Performance Sport
£150k (£600k)
Associate - Support for Recruitment & Talent Management in High Performance Sport
£100k (£400k)
It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.
In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.
Being selected for the framework does not guarantee work
Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Services
- Estimated value
- £1,566,666
- Procedure
- Open
- Contract type
- Framework agreement
- SME suitable
- Yes
- Published
- 16 October 2025
- Questions by
- 29 October 2025
- Deadline
- Closed
Training services
Award outcome
- Awarded value
- £1,566,333
- Award date
- 27 February 2026
- Contract period
- 12 December 2025 → 12 December 2029
- 2 DEVELOP LIMITED
- ADAPTIVEMIND CONSULTANCY LIMITED
- ADVISORY SEVEN LTD
- ALFANO CONSULTANCY LTD
- Andrew Mark Gillott
- Athru Coaching Ltd
- BANKPOINT LEADERSHIP LIMITED
- BE MORE LEARNING AND DEVELOPMENT LIMITED
- BERKSHIRE CONSULTANCY LIMITED
- BEYOND CONSULTANTS LIMITED
- BLENDED LEARNING STUDIO UK LTD
- BREAKTHROUGH THINKING LTD
- BRIGHTER THINKING LIMITED
- CALIN CROSS LIMITED
- CARDIFF MET COMPANY LTD
- CHANGING MINDS LTD
- COACHING & PERFORMANCE DEVELOPMENT LTD.
- CONVERSATIONS THAT COUNT LTD
- Chris Beaumont Consulting
- Clear Space Consultancy
- Coach Craft
- Dean Clark
- Drivetrain Coaching and Consulting
- E. T. Hall Consulting
- EMMA SMITH COACHING LTD
- EP PARTNERS LTD
- Experience Project
- FARLEIGH PERFORMANCE LIMITED
- FIRST ASCENT GROUP LTD
- FLYING IGUANA LTD
- FabricShift Limited
- GREY MATTERS PERFORMANCE LIMITED
- Good Things Coming
- HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED
- HEAD FOR A WIN LIMITED
- Handyside Coaching
- Hawthorn People Consulting
- I-COACH ACADEMY LIMITED
- INEO LIFE LTD
- Julian North
- KIRSTIE MOORE LIMITED
- Karuna Performance
- L&A PERFORMANCE LIMITED
- LANCING CONSULTANCY LIMITED
- LEADERBEING LTD
- LIBERATING BRILLIANCE LTD
- LIKOS PEOPLE LTD
- LIMINAL SPACE CONSULTING LTD
- LINDSAY WITTENBERG LIMITED
- LIZZY YARNOLD LIMITED
- LOUGHBOROUGH UNIVERSITY
- LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED
- LSP LEADERSHIP LTD
- LUKE TYBURSKI LTD
- Lacuna Learning
- Leeds Beckett University
- Lesley McKenna
- Limitless Peak
- MADE FOR MORE LIMITED
- MDA COACHING SERVICES LTD
- Martin Dighton
- Mentorial Performance
- Michelle Vernon-Way
- NEXT BRAVE MOVE LIMITED
- NTX
- Nigel Donohue Performance Consultant
- ONE HIGH PERFORMANCE COACHING LIMITED
- Opus 29 Consultancy
- PAULSON PERFORMANCE CONSULTING LIMITED
- PEOPLE UP HR CONSULTING LTD
- PERFORMANCE FOCUS LTD
- PERFORMANCE VISION LIMITED
- PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics)
- PODIUM PERFORMANCE GROUP LIMITED
- PRAXIS COACHING LIMITED
- Paul Kinnerk Coaching Limited
- Paul Russell
- RACHEL ELLISON LIMITED
- SG LEARNING & DEVELOPMENT LTD
- SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD
- SHIFT MK LIMITED
- Sara Symington
- Sport Performance Services
- THE GOALGETTER ORGANISATION LIMITED
- THE X GROUP (TXG) LTD
- TOP SEED CONSULTING LIMITED
- Tracy Whittaker-Smith
- Transformative Space
- WJ PERFORMANCE CONSULTANTS LTD
- You Cubed Coaching
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Notice history
Every published notice in this contracting process, newest first.
Contract
27 February 2026
View notice ↗Tender Update
31 October 2025
View notice ↗Contract Notice
16 October 2025
View notice ↗
Contracting authority
THE UNITED KINGDOM SPORTS COUNCIL
BuyerLONDON, United Kingdom
GB-COH: RC000765
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