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In deliveryUnited KingdomServicesFramework agreement£250,000Add to pipeline

Taith Media Services Framework

Awarded to ATEBOL CYFYNGEDIG, AXION SOLUTIONS LTD, Blue Stag +7 more

Cardiff University(buyer)

Published
Published 14 July 2025
Deadline
Closed 8 August 2025

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Overview

Cardiff University has awarded a media services framework to ten suppliers for the Taith Welsh Government-funded programme, valued at £1.25m. The framework covers branding, video creation, still photography, social media assets, communications strategy, PR support, and graphic design services, with all materials to be produced in both English and Welsh and to comply with GDPR requirements. The university will call off services as needed to support the programme's public presence across its website, social media, events, and published outcomes.

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Lots (5)

  • Video creation

    Creation of videos such as case studies, videos for the website (average 2-5 minutes long) and edited shorter versions/excerpts (30 seconds – 1 minute) from longer videos, for social media. Filming and editing of events. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. All outputs will be required in Welsh and English. The supplier will need to arrange the script and interview questions in collaboration with Taith. With regards to the video specifications, we’d be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation’s visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both Welsh and English. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

    £250,000Won by Blue StagWon by The Banana Agency Ltd T/A JM CreativeWon by WHITE HART CARW GWYN LIMITED
  • Still photography

    Taking and editing photos of Taith related events and participants. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. The photos will be needed for use on the Taith website, social media, printed reports, pull up banners and other forms of advertising. We’d be looking for between 20-50 high quality images per request with minimal editing as we want the photos to feel authentic and not staged. The photo format should be JPEG or similar and include high resolution for print and web-ready versions. The photos obtained should, where possible, aim to reflect our strategy with a focus on people from underrepresented groups. The supplier will need to show sensitivity to vulnerable groups such as children or people with additional learning needs. Taith should retain full rights to use images as needed, ideally with full IP transfer or an exclusive, perpetual license. Create and/or provide stock images where necessary. Photographer must only use royalty-free or properly licensed elements (e.g., backgrounds, props) and provide documentation. The photographer will need to comply with GDPR.

    £250,000Won by Blue StagWon by THE ORCHARD MEDIA & EVENTS GROUP LIMITEDWon by COOKED ILLUSTRATIONS LIMITED
  • Social media assets

    Creation of social media assets such as templates for Taith to use internally. Creation of short videos (30 seconds – 2 minutes) to explain elements of Taith in both Welsh and English. Ad hoc short animations. With regards to the video specifications, we’d be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation’s visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both English and Welsh. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

    £250,000Won by THE ORCHARD MEDIA & EVENTS GROUP LIMITEDWon by Blue StagWon by ON SCREEN PRODUCTIONS LTD
  • PR and communications support

    Press / articles / copywriting – creating press releases and providing channels for us to get the press releases to the relevant media outlets, through your established networks and contacts. These are likely to be one-off items and required on an ad hoc basis. Development of campaigns and supporting liaison with media contacts. Outputs will be required in Welsh and English. The programme has a developed communications strategy but there may be a need in the future to work with an external provider to develop the communications strategy further.

    £250,000Won by MEDIAWORKS UK LIMITEDWon by Blue StagWon by AXION SOLUTIONS LTD
  • Graphic design

    Taith will be looking to continue with its current branding but may require updates to branding guidelines and to the branding styles and designs as needed. Taith is also looking for development of tangible media products such as, merchandise, pull-up banners, leaflets, infographics (for reports, social media and posters as examples) etc. These are likely to be one-off items and required on an ad hoc basis. All designs must align with Taith’s brand guidelines and fit with our tone and style. The designs need to meet accessibility best practices particularly in relation to high colour contrast, readable font sizes and to be screen reader friendly. The design format should be JPEG or similar and include high resolution for print and web-ready versions. Within Taith we use Canva, and when working on editable files, we would need the original working files in this format. The designs should aim to reflect our strategy with a focus on people from underrepresented groups. All outputs will be required in Welsh and English. Taith should retain full rights (IP) to the designs and any stock images must be royalty-free or appropriately licensed.

    £250,000Won by JENNEY CREATIVEWon by Blue StagWon by ATEBOL CYFYNGEDIG

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£250,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
14 July 2025
Questions by
5 August 2025
Deadline
Closed
Classification (CPV)
Direct marketing servicesPublic relations servicesGraphic design servicesPhotographic and ancillary servicesPhotographic services

Award outcome

Awarded value
£1,250,000
Award date
9 October 2025
Contract period
30 September 2025 → 30 September 2029
Winners
  • ATEBOL CYFYNGEDIG
  • AXION SOLUTIONS LTD
  • Blue Stag
  • COOKED ILLUSTRATIONS LIMITED
  • JENNEY CREATIVE
  • MEDIAWORKS UK LIMITED
  • ON SCREEN PRODUCTIONS LTD
  • THE ORCHARD MEDIA & EVENTS GROUP LIMITED
  • The Banana Agency Ltd T/A JM Creative
  • WHITE HART CARW GWYN LIMITED

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    16 October 2025

  2. Contract Notice

    14 July 2025

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