Skip to content
In deliveryUnited KingdomServices£250,000

Meat Foodservice Data requirements

Published
Published 8 July 2025
Deadline
Closed 11 August 2025

Overview

AHDB currently source GB Foodservice data, quarterly, through Kantar Worldpanel, this contract is due to expire and therefore we are going back out to tender. HDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: • Spend • Servings/packs • Price • Buyer numbers i.e. penetration • Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: • Dine out - Eating in or on the go • Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): • Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches • Full service restaurants e.g. restaurants, diners • Pubs and bars • Contract catering e.g. workplace canteens, hospitals, schools etc • Travel & leisure e.g. train, ferries, events etc • Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. Please detail robustness of these in your proposal. A read of meat-free/alternatives is also beneficial. Please detail dish and protein coding in proposal in detail. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes (see below) - please detail if possible 7. Our standard requirement is quarterly data delivery but we are asking for the costs for bi-annual as well. The proposal should also provide guidelines as to the lead time for data delivery following the end of the data period. 8. We require access to 52, 24 and 12 week endings as a minimum, in addition the ability to run and export historic trends (2 years minimum). 4 week ending data is beneficial to look at custom events such as Christmas and please indicate if bespoke time periods can be created if required on an ad-hoc basis. 9. AHDB require 2 years of back data as a minimum. 10. We require an online platform to access results with the ability to manipulate, create custom tables and export data to PowerPoint and Excel. Training and technical support/help for all users is required on the use of all software programmes and is expected to be inclusive in data costs as standard. AHDB would prefer for the category definitions used in reporting to be available on the tool, for example the ability to see 'total beef' which would capture relevant dishes. Please be clear in your response as to what categories and measures will be available on the online platform/software versus other methods. 11. Compatibility with current datasets - To evaluate compatibility with current datasets, tenderers should provide their L52 w/e data in the following areas. Measures listed (Items and occasions/servings) are for indication only, suppliers should provide their standard measure(s).

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£250,000
Procedure
Open
SME suitable
Yes
Published
8 July 2025
Questions by
4 August 2025
Deadline
Closed
Classification (CPV)
Data analysis services

Award outcome

Awarded value
£123,333
Award date
7 September 2025
Contract period
1 January 2026 → 31 December 2028
Winner
  • Worldpanel by Numerator

Contract ending soon? Skim tracks incumbents and flags recompetes early. Book a demo to set up alerts.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    8 September 2025

    View notice ↗
  2. Contract Notice

    8 July 2025

    View notice ↗

Contracting authority

  • AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

    Buyer

    Coventry, United Kingdom

    GB-PPON: PBHX-8363-MBBV

    Authority website ↗

Get the full picture

AI analysis, bid scoring, and expert strategy for this tender

Skim analyses every tender against your company profile and tells you whether to bid, how to win, and who you are up against.

See which competitors are winning the contracts you're chasing.

15-minute call. We'll pull the win data on your real pipeline and show you what Skim does with it.

Awarded: Meat Foodservice Data requirements — won by Worldpanel by Numerator — Skim