In deliveryUnited KingdomServices£75,000,000

Water Efficiency Campaign (WEC)

Published: Published 20 June 2025

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Overview

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

Key details

Country: United Kingdom
Status: In delivery
Category: Services
Estimated value: £75,000,000
Procedure: Selective
SME suitable: Yes
Published: 20 June 2025

Classification (CPV)

Advertising servicesMarketing services

Award outcome

Awarded value: £75,000,000
Award date: 1 December 2025
Contract period: 11 November 2025 → 31 March 2030

Winner

23RED LIMITED

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Notice history

Every published notice in this contracting process, newest first.

Contract
17 March 2026
View notice ↗
Contract
5 December 2025
View notice ↗
Tender Update
30 July 2025
View notice ↗
Tender Update
18 July 2025
View notice ↗
Contract Notice
10 July 2025
View notice ↗
Prior Information Notice
20 June 2025
View notice ↗

Contracting authority

ANGLIAN WATER SERVICES LIMITED
Buyer
Huntingdon, United Kingdom
GB-COH: 02366656
THAMES WATER UTILITIES LIMITED
Buyer
Reading, United Kingdom
GB-COH: 02366661
SOUTH WEST WATER LIMITED
Buyer
Exeter, United Kingdom
GB-COH: 02366665
Authority website ↗
SOUTHERN WATER SERVICES LIMITED
Buyer
Worthing, United Kingdom
GB-COH: 02366670
UNITED UTILITIES WATER LIMITED
Buyer
Great Sankey, United Kingdom
GB-COH: 02366678
YORKSHIRE WATER SERVICES LIMITED
Buyer
Bradford, United Kingdom
GB-COH: 02366682
SEVERN TRENT WATER LIMITED
Buyer
Coventry, United Kingdom
GB-COH: 02366686
Authority website ↗
NORTHUMBRIAN WATER LIMITED
Buyer
Pity Me, United Kingdom
GB-COH: 02366703
DWR CYMRU CYFYNGEDIG
Buyer
Cardiff, United Kingdom
GB-COH: 02366777
SUTTON AND EAST SURREY WATER PLC
Buyer
Surrey, United Kingdom
GB-COH: 02447875
PORTSMOUTH WATER LIMITED
Buyer
Havant, United Kingdom
GB-COH: 02536455
AFFINITY WATER LIMITED
Buyer
Hatfield, United Kingdom
GB-COH: 02546950
SOUTH STAFFORDSHIRE WATER PLC
Buyer
West Midlands, United Kingdom
GB-COH: 02662742
SOUTH EAST WATER LIMITED
Buyer
Snodland, United Kingdom
GB-COH: 02679874
HAFREN DYFRDWY CYFYNGEDIG
Buyer
Wrexham, United Kingdom
GB-COH: 03527628
Wessex Water Services Ltd
Buyer
Bath, United Kingdom
GB-COH: 2366648
Authority website ↗
The Water Services Regulation Authority
Procuring entity
Birmingham, United Kingdom
GB-PPON: PPCX-7855-VXBT

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