In deliveryUnited KingdomServices£75,000,000Add to pipeline

Water Efficiency Campaign (WEC)

Awarded to 23RED LIMITED

Published: Published 20 June 2025

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Overview

Affinity Water Limited procured a nationwide water efficiency behaviour-change campaign for England and Wales to promote year-round water-saving practices among households and businesses. The contract, valued at £75 million, was awarded on 1 December 2025 to 23RED LIMITED (trading as the 23red WEC Collective), a consortium selected through a competitive process led by Ofwat in coordination with water companies, the Environment Agency, and Defra. The campaign is now in delivery.

Contracting authority

ANGLIAN WATER SERVICES LIMITEDBuyer
4 awarded contracts
Huntingdon, United Kingdom
GB-COH: 02366656
THAMES WATER UTILITIES LIMITED
Buyer
Reading, United Kingdom
GB-COH: 02366661
SOUTH WEST WATER LIMITED
Buyer
Exeter, United Kingdom
GB-COH: 02366665
Authority website ↗
SOUTHERN WATER SERVICES LIMITED
Buyer
Worthing, United Kingdom
GB-COH: 02366670
UNITED UTILITIES WATER LIMITED
Buyer
Great Sankey, United Kingdom
GB-COH: 02366678
YORKSHIRE WATER SERVICES LIMITED
Buyer
Bradford, United Kingdom
GB-COH: 02366682
SEVERN TRENT WATER LIMITED
Buyer
Coventry, United Kingdom
GB-COH: 02366686
Authority website ↗
NORTHUMBRIAN WATER LIMITED
Buyer
Pity Me, United Kingdom
GB-COH: 02366703
DWR CYMRU CYFYNGEDIG
Buyer
Cardiff, United Kingdom
GB-COH: 02366777
SUTTON AND EAST SURREY WATER PLC
Buyer
Surrey, United Kingdom
GB-COH: 02447875
PORTSMOUTH WATER LIMITED
Buyer
Havant, United Kingdom
GB-COH: 02536455
AFFINITY WATER LIMITED
Buyer
Hatfield, United Kingdom
GB-COH: 02546950
SOUTH STAFFORDSHIRE WATER PLC
Buyer
West Midlands, United Kingdom
GB-COH: 02662742
SOUTH EAST WATER LIMITED
Buyer
Snodland, United Kingdom
GB-COH: 02679874
HAFREN DYFRDWY CYFYNGEDIG
Buyer
Wrexham, United Kingdom
GB-COH: 03527628
Wessex Water Services Ltd
Buyer
Bath, United Kingdom
GB-COH: 2366648
Authority website ↗
The Water Services Regulation Authority
Procuring entity
Birmingham, United Kingdom
GB-PPON: PPCX-7855-VXBT

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Key details

Country: United Kingdom
Status: In delivery
Category: Services
Estimated value: £75,000,000
Procedure: Selective
SME suitable: Yes
Published: 20 June 2025

Classification (CPV)

Advertising servicesMarketing services

Award outcome

Awarded value: £75,000,000
Award date: 1 December 2025
Contract period: 11 November 2025 → 31 March 2030

Winner

23RED LIMITED

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Notice history

Every published notice in this contracting process, newest first.

Contract
17 March 2026
Contract
5 December 2025
Tender Update
30 July 2025
Tender Update
18 July 2025
Contract Notice
10 July 2025
Prior Information Notice
20 June 2025

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