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In deliveryUnited KingdomServices£5,598,500Add to pipeline

DHSC: CNO: National Breast Feeding Helpline 2026-2031

Awarded to The Breastfeeding Network

Department of Health & Social Care(buyer)

Published
Published 23 May 2025
Deadline
Closed 4 June 2026
See 1 live opportunityHow Skim finds tendersView original notice ↗

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Overview

The Department of Health & Social Care has awarded a contract to The Breastfeeding Network to deliver the National Breastfeeding Helpline from 2026 to 2031, a 24-hour service providing breastfeeding information, guidance and support to families across the UK. The contract was awarded on 22 June 2026 for £4,978,957, against an estimated value of £5,598,500.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£5,598,500
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
23 May 2025
Questions by
15 May 2026
Deadline
Closed
Classification (CPV)
Call centreGuidance services

Award outcome

Awarded value
£4,978,957
Award date
22 June 2026
Contract period
30 June 2026 → 31 March 2029
Contract length
2 years 9 months
Could run to
13 April 2031
Against estimate
11% below
Bids received
8
Winner
  • The Breastfeeding Network

This contract ends on 31 March 2029, or 13 April 2031 if every extension is used.

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About the winner

The Breastfeeding Network

Based in
Paisley
Public contracts won
1
Across UK and EU notices

No other contract from Department of Health & Social Care under this supplier name in Skim's records.

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Competition and scoring

Bids received

8

2 from SMEs

Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 21% received only one.

Who bid

  • The Breastfeeding NetworkWinner
  • SENSEE OPERATIONS LIMITED
  • National Childbirth Trust
  • Echo-U Limited
  • Inizio Engage
  • Clearanswer Call Centre Limited
  • Families and Babies
  • R.S.V.P. (MEDIA RESPONSE) LIMITED

How bids were scored

  • Quality Evaluation

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,970

Median of 18,950 awards in the last 24 months

This award is 67.3× the median.

Department of Health & Social Care in the last 12 months

61

contracts awarded, worth £435,984,903 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Award Update · Contract Update

    28 October 2026

  2. Award Update · Contract Update

    2 July 2026

  3. Contract

    2 July 2026

  4. Tender Update

    30 April 2026

  5. Contract Notice

    30 April 2026

  6. Planning Update

    18 August 2025

  7. Prior Information Notice

    18 August 2025

  8. Prior Information Notice

    23 May 2025

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