In deliveryUnited KingdomGoods£300,000
Contract for the Provision of Customer Relationship Management System
- Published
- Published 23 May 2025
- Deadline
- Closed 2 July 2025
Overview
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Goods
- Estimated value
- £300,000
- Procedure
- Open
- Published
- 23 May 2025
- Deadline
- Closed
Software package and information systemsIndustry specific software packageCustomer Relation Management software packageCustomer Relation Management software development servicesCustomer services
Award outcome
- Awarded value
- £288,060
- Award date
- 26 February 2026
- Contract period
- — → 5 February 2030
- Tribal Dynamics Ltd
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Notice history
Every published notice in this contracting process, newest first.
Contract
26 February 2026
View notice ↗Contract Notice
23 May 2025
View notice ↗
Contracting authority
Robert Gordon University
BuyerAberdeen, United Kingdom
Authority website ↗
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