In deliveryUnited KingdomServicesFramework agreement£100,000,000
Cymru Wales Brand - Nation Marketing
- Published
- Published 22 May 2025
- Deadline
- Closed 12 March 2026
Overview
The Welsh Government has awarded a contract for the Cymru Wales Brand nation marketing programme, which promotes Wales internationally across tourism, trade, investment, creative industries, and education sectors. The award of approximately £98.7 million covers three lots: Brand and Campaign Creative Delivery, Brand Media Production (four suppliers), and Cymru Wales Digital Delivery, with delivery now underway following awards made in June 2026.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Services
- Estimated value
- £100,000,000
- Procedure
- Open
- Contract type
- Framework agreement
- SME suitable
- Yes
- Published
- 22 May 2025
- Questions by
- 5 March 2026
- Deadline
- Closed
Advertising and marketing services
Award outcome
- Awarded value
- £98,666,666
- Award date
- 21 June 2026
- Contract period
- 31 May 2026 → 1 June 2029
- ALAW CYF.
- ATEBOL CYFYNGEDIG
- BOOM CYMRU TV LTD
- Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.
- Golley Slater Group Ltd - Group Consortium without establishing a legal entity. Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group for Lot 3 Cymru Wales Digital Delivery.
- STORM AND SHELTER LTD
- Working Word
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Notice history
Every published notice in this contracting process, newest first.
Contract
22 June 2026
View notice ↗Contract
5 June 2026
View notice ↗Contract Notice
12 February 2026
View notice ↗Prior Information Notice
19 August 2025
View notice ↗Prior Information Notice
22 May 2025
View notice ↗
Contracting authority
Welsh Government
BuyerCardiff, United Kingdom
GB-PPON: PQYQ-3841-BHTP
Authority website ↗
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