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In deliveryUnited KingdomServices£920,000Add to pipeline

UOW962 - Advertising and Media Buying Services

Awarded to RH Advertising, RH Advertising Limited

University of Worcester(buyer)

Published
Published 16 May 2025

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Overview

The University of Worcester appointed RH Advertising Limited to provide advertising and media buying services, with a contract value of £2,000,000 awarded on 19 February 2026. The scope includes integrated media planning and buying, campaign strategy development, and digital advertising focused on student recruitment and university awareness, with requirements for data-driven optimisation and cost-effective placements across digital channels.

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£920,000
Procedure
Competitive flexible procedure
Rules
Procurement Act 2023
Published
16 May 2025
Questions by
1 August 2025
Classification (CPV)
Advertising services

Award outcome

Awarded value
£2,000,000
Award date
19 February 2026
Contract period
1 January 2026 → 31 December 2028
Contract length
3 years
Could run to
31 December 2029
Against estimate
117% above
Bids received
6
Winners
  • RH Advertising
  • RH Advertising Limited

This contract ends on 31 December 2028, or 31 December 2029 if every extension is used.

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Competition and scoring

Bids received

6

6 from SMEs

Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 21% received only one.

How bids were scored

Price 100% · Quality 0%

  • Simple description100%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 27.0× the median.

University of Worcester in the last 12 months

25

contracts awarded, worth £3,312,079 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    19 March 2026

  2. Contract

    24 February 2026

  3. Contract Notice

    10 July 2025

  4. Planning Update

    16 May 2025

  5. Planning Update

    16 May 2025

  6. Planning Update

    16 May 2025

  7. Prior Information Notice

    16 May 2025

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