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In deliveryUnited KingdomServicesFramework agreement£3,700,000

Creative Services Framework

Published
Published 14 May 2025
Deadline
Closed 17 September 2025

Overview

Transport for Greater Manchester has awarded a Creative Services framework valued at £22.2 million to six agencies: Agent Marketing Limited, Fresh Approach (UK) Limited, Meanwhile Ltd, The Behaviours Agency Limited, THG Ingenuity Limited, and Vivid Everywhere Ltd. The framework comprises two lots—Strategy & Creative (covering marketing strategy, campaign concepting, multi-channel execution, and audience analysis) and Artwork & Graphics (covering graphic design, artwork creation, and copywriting)—to support TfGM's expanded marketing capabilities for sustainability campaigns and major projects across Greater Manchester's transport infrastructure and services.

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£3,700,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
14 May 2025
Questions by
3 September 2025
Deadline
Closed
Classification (CPV)
Market research servicesAdvertising and marketing servicesGraphic design services

Award outcome

Awarded value
£22,200,000
Award date
4 May 2026
Contract period
2 March 2026 → 1 March 2029
Winners
  • AGENT MARKETING LIMITED
  • FRESH APPROACH (UK) LIMITED
  • MEANWHILE LTD
  • THE BEHAVIOURS AGENCY LIMITED
  • THG INGENUITY LIMITED
  • Vivid Everywhere Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    5 May 2026

    View notice ↗
  2. Tender Update

    19 August 2025

    View notice ↗
  3. Contract Notice

    18 August 2025

    View notice ↗
  4. Prior Information Notice

    14 May 2025

    View notice ↗

Contracting authority

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Awarded: Creative Services Framework — won by AGENT MARKETING LIMITED +5 — Skim