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In deliveryUnited KingdomServicesFramework agreement£3,700,000Add to pipeline

Creative Services Framework

Awarded to AGENT MARKETING LIMITED, FRESH APPROACH (UK) LIMITED, MEANWHILE LTD +3 more

Transport for Greater Manchester(buyer)

Published
Published 14 May 2025
Deadline
Closed 17 September 2025
See 1 live opportunityHow Skim finds tendersView original notice ↗

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Overview

Transport for Greater Manchester has awarded a Creative Services framework valued at £22.2 million to six agencies: Agent Marketing Limited, Fresh Approach (UK) Limited, Meanwhile Ltd, The Behaviours Agency Limited, THG Ingenuity Limited, and Vivid Everywhere Ltd. The framework comprises two lots—Strategy & Creative (covering marketing strategy, campaign concepting, multi-channel execution, and audience analysis) and Artwork & Graphics (covering graphic design, artwork creation, and copywriting)—to support TfGM's expanded marketing capabilities for sustainability campaigns and major projects across Greater Manchester's transport infrastructure and services.

Contracting authority

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Lots (2)

  • Strategy & Creative

    £18,500,000Won by AGENT MARKETING LIMITEDWon by MEANWHILE LTDWon by THE BEHAVIOURS AGENCY LIMITEDWon by THG INGENUITY LIMITEDWon by Vivid Everywhere Ltd

  • Artwork & Graphics

    £11,100,000Won by AGENT MARKETING LIMITEDWon by THG INGENUITY LIMITEDWon by FRESH APPROACH (UK) LIMITED

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£3,700,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
14 May 2025
Questions by
3 September 2025
Deadline
Closed
Classification (CPV)
Market research servicesAdvertising and marketing servicesGraphic design services

Award outcome

Awarded value
£22,200,000
Award date
4 May 2026
Contract period
2 March 2026 → 1 March 2029
Winners
  • AGENT MARKETING LIMITED
  • FRESH APPROACH (UK) LIMITED
  • MEANWHILE LTD
  • THE BEHAVIOURS AGENCY LIMITED
  • THG INGENUITY LIMITED
  • Vivid Everywhere Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    5 May 2026

  2. Tender Update

    19 August 2025

  3. Contract Notice

    18 August 2025

  4. Prior Information Notice

    14 May 2025

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