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In deliveryUnited KingdomServices£15,000,000Add to pipeline

Bus Shelter Advertising Concession and Maintenance Services

Awarded to Bauer Media Outdoor UK Ltd

West Northamptonshire Council(buyer)

Published
Published 24 March 2025

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Overview

West Northamptonshire Council awarded a bus shelter advertising concession and maintenance services contract to Bauer Media Outdoor UK Ltd on 24 September 2025 for £5 million. The contract includes provision and installation of new bus shelters, with maintenance costs funded by advertising revenue and income to the council. The procurement used the Competitive Flexible procedure under the Procurement Act 2023, with an initial estimated value of £15 million.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£15,000,000
Procedure
Competitive flexible procedure
Rules
Procurement Act 2023
Published
24 March 2025
Classification (CPV)
Transport equipment and auxiliary products to transportationRoad furnitureBus sheltersBus-stop shelter construction workMiscellaneous repair and maintenance servicesAdvertising and marketing servicesAdvertising services

Award outcome

Awarded value
£5,000,000
Award date
24 September 2025
Contract period
3 November 2025 → 2 November 2035
Contract length
10 years
Could run to
2 November 2040
Against estimate
67% below
Bids received
1
Winner
  • Bauer Media Outdoor UK Ltd

This contract ends on 2 November 2035, or 2 November 2040 if every extension is used.

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About the winner

Bauer Media Outdoor UK Ltd

Based in
London
Public contracts won
10
Across UK and EU notices

No other contract from West Northamptonshire Council under this supplier name in Skim's records.

See every contract Bauer Media Outdoor UK Ltd holds and when each one ends

Competition and scoring

Bids received

1

0 from SMEs

Open and restricted tenders in Transport equipment and auxiliary products to transportation drew a median of 2 bids over the last 24 months; 37% received only one.

Who bid

  • Bauer Media Outdoor UK LtdWinner

How bids were scored

Price 100% · Quality 0%

  • Simple description100%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Transport equipment and auxiliary products to transportation

£150,000

Median of 5,054 awards in the last 24 months

This award is 33.3× the median.

West Northamptonshire Council in the last 12 months

400

contracts awarded, worth £235,482,770 in total

See their procurement profile →

Recent awards in Transport equipment and auxiliary products to transportation

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Notice history

Every published notice in this contracting process, newest first.

  1. Award Update · Contract Update

    14 January 2026

  2. Contract

    19 November 2025

  3. Contract

    29 September 2025

  4. Tender Update

    23 April 2025

  5. Tender Update

    22 April 2025

  6. Contract Notice

    16 April 2025

  7. Prior Information Notice

    24 March 2025

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