In deliveryUnited KingdomServices£2,000,000Add to pipeline

PL0093 - Project THRIVE

Awarded to First Essex Buses Limited

Essex County Council(buyer)

Published: Published 8 November 2024
Deadline: Closed 7 February 2025

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Overview

Essex County Council has awarded a research contract to First Essex Buses Limited to investigate and evaluate initiatives aimed at growing patronage on bus services in market towns as part of Project THRIVE, funded by Department for Transport Bus Service Improvement Plan Plus (BSIP+) funding. The project will test targeted measures and assess their impact on passenger growth, with the contract awarded on 19 June 2025 for £257,000.

Contracting authority

Essex County Council
Buyer
Chelmsford, United Kingdom
Authority website ↗

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Lots (4)

Route Specific Marketing
Lot 1 - Route Specific Marketing Targeted, route specific traditional marketing campaign, including route specific advertising, leaflet dropping and involvement of local councils to assist promotion (e.g. assist with promotion at transport hubs, tourist centres, etc).
Won by First Essex Buses Limited
Digital Only Promotion
Lot 2 - Digital Only Promotion Digital and social media only promotion / marketing Please Note - The Authority elected not to award a contract for this Tender Lot.
Better Information
Lot 3 - Better Information Better information at every bus stop , through parishes, bus user groups, businesses, schools, clubs and communities.
Won by First Essex Buses Limited
Increased Frequency
Lot 4 - Increased Frequency Such as running the service every 30 minutes instead of hourly. Please Note - The Authority elected not to award a contract for this Tender Lot.

Key details

Country: United Kingdom
Status: In delivery
Category: Services
Estimated value: £2,000,000
Procedure: Open
Published: 8 November 2024
Deadline: Closed

Classification (CPV)

Public road transport services

Award outcome

Awarded value: £257,000
Award date: 19 June 2025
Contract period: — → 9 June 2027

Winner

First Essex Buses Limited

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Notice history

Every published notice in this contracting process, newest first.

Contract
19 August 2025
Contract Notice
13 January 2025
Tender Update
13 December 2024
Prior Information Notice
8 November 2024

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