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AwardedUnited KingdomServices£904,000

OU Brand Tracking Services

Published
Published 3 October 2024
Deadline
Closed 9 January 2025

Overview

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice.

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£904,000
Procedure
Selective
SME suitable
Yes
Published
3 October 2024
Deadline
Closed
Classification (CPV)
Market research services

Award outcome

Awarded value
£904,000
Award date
30 September 2025
Contract period
30 September 2025 → 1 October 2028
Winner
  • The Nursery Research and Planning Limited

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    9 October 2025

  2. Corrigendum / Amendment

    5 December 2024

  3. Contract Notice

    4 December 2024

  4. Prior Information Notice

    8 October 2024

  5. Prior Information Notice

    3 October 2024

Contracting authority

  • OPEN UNIVERSITY(THE)

    Buyer

    MILTON KEYNES, United Kingdom

    GB-SRS: sid4gov.cabinetoffice.gov.uk/3TQF8m8D

    Authority website ↗

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Awarded: OU Brand Tracking Services — won by The Nursery Research and Planning Limited — Skim