AwardedUnited KingdomGoods£150,000
Digital Analytics Solutions
- Published
- Published 20 October 2025
- Deadline
- Closed 18 September 2025
Overview
The Supplier will provide a hosted web
analytics platform for Google Analytics
360 (GA360) services together with
associated design, setup, configuration,
implementation, and support services for
Buyer's website at GOV.UK and other
services run by GDS and the Cabinet
Office. (Digital Analytics platform for GDS)
Description of the requirement: Briefly,
web analytics provides data on user's
interactions with a site or service.
Key details
- Country
- United Kingdom
- Status
- Awarded
- Category
- Goods
- Estimated value
- £150,000
- Procedure
- Selective
- SME suitable
- Yes
- Published
- 20 October 2025
- Deadline
- Closed
Software package and information systems
Award outcome
- Awarded value
- £150,000
- Award date
- 17 September 2025
- Contract period
- 1 October 2025 → 1 October 2026
- Merkle, a trading division of Dentsu UK Limited
Contract ending soon? Skim tracks incumbents and flags recompetes early. Book a demo to set up alerts.
Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
20 October 2025
Contracting authority
GOVERNMENT DIGITAL SERVICE
BuyerLondon, United Kingdom
GB-GOR: OT1056
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