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AwardedUnited KingdomServices£150,000

Tone of Voice

Published
Published 26 May 2026
Deadline
Closed 20 October 2025

Overview

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice. The scope of this phase of the project will focus on written customer correspondence and shall include (but not limited to) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees. The contract was sourced via Further Competition RM6126 - Research & Insights DPS. The estimated total contract value is £118,150.00 (ex VAT). The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion.

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£150,000
Procedure
Selective
SME suitable
No
Published
26 May 2026
Deadline
Closed
Classification (CPV)
Research and development consultancy services

Award outcome

Awarded value
£118,150
Award date
27 November 2025
Contract period
1 December 2025 → 31 August 2026
Winner
  • The First Word Agency Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    26 May 2026

Contracting authority

  • HM Land Registry

    Buyer

    Croydon, United Kingdom

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Awarded: Tone of Voice — won by The First Word Agency Ltd — Skim