BTA2177 - Analytics 360 with GA4 Properties
Awarded to Merkle
British Tourist Authority t/a VisitBritain/VisitEngland(buyer)
- Published
- Published 5 March 2026
- Deadline
- Closed 20 October 2025
Tender documents
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Documents as they publish
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Overview
Contracting authority
26 awarded contracts
Birmingham, United Kingdom
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Key details
- Country
- United Kingdom
- Status
- Awarded
- Category
- Services
- Estimated value
- £116,100
- Procedure
- Call-off from a framework agreement
- SME suitable
- No
- Published
- 5 March 2026
- Deadline
- Closed
Award outcome
- Awarded value
- £227,700
- Award date
- 18 February 2026
- Contract period
- 15 February 2026 → 29 February 2028
- Contract length
- 2 years
- Against estimate
- 96% above
- Merkle
This contract ends on 29 February 2028.
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About the winner
Merkle
No other contract from British Tourist Authority t/a VisitBritain/VisitEngland under this supplier name in Skim's records.
Market context
Typical award in IT services: consulting, software development, Internet and support
£132,000
Median of 13,238 awards in the last 24 months
This award is 73% above the median.
British Tourist Authority t/a VisitBritain/VisitEngland in the last 12 months
19
contracts awarded, worth £73,959,008 in total
Recent awards in IT services: consulting, software development, Internet and support
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
27 August 2026
Contract Award Notice
5 March 2026
More from British Tourist Authority t/a VisitBritain/VisitEngland
Other contracts from the same contracting authority. 26 awarded contracts on their hub.
BTA2228 - Future Trends Insights
Won by Foresight Factory International Limited
Awarded 3 November 2026
BTA2219 Mobility Data
Won by British Telecommunications Plc
Awarded 28 September 2026
BTA2232 Managing for Excellence Development Programme
Won by People Untapped Limited
Awarded 1 September 2026
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