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AwardedUnited KingdomServices£11,100,000

HMRC Campaigns - Creative Agency Services - SR2256796087

Published
Published 12 June 2025
Deadline
Closed 7 February 2025

Overview

This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will • support with the development of campaign strategies • deliver creative concepts to meet campaign objectives • advise on/directly produce assets and marketing collateral for various media channels • support with matters such as usage rights and the supply of assets to media owners • manage influencer marketing activations • conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£11,100,000
Procedure
Selective
SME suitable
Yes
Published
12 June 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£11,100,000
Award date
26 May 2025
Contract period
26 May 2025 → 26 May 2028
Winner
  • Digital Unlimited Group Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    12 June 2025

Contracting authority

  • H M REVENUE & CUSTOMS

    Buyer

    LONDON, United Kingdom

    GB-GOR: D25

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Awarded: HMRC Campaigns - Creative Agency Services - SR2256796087 — won by Digital Unlimited Group Ltd — Skim