AwardedUnited KingdomServices
Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment
- Published
- Published 17 June 2026
- Deadline
- Closed 17 May 2026
Overview
The Ministry of Defence procured media strategy, planning and buying services for Armed Forces recruitment across regional, national, and international platforms including radio, television, cinema, press, digital channels, social media, and out-of-home advertising. The contract was awarded to Wavemaker Limited on 5 May 2026 for £38,000,000.
Key details
- Country
- United Kingdom
- Status
- Awarded
- Category
- Services
- Procedure
- Selective
- SME suitable
- No
- Published
- 17 June 2026
- Deadline
- Closed
Advertising campaign services
Award outcome
- Awarded value
- £38,000,000
- Award date
- 5 May 2026
- Contract period
- 17 May 2026 → 17 May 2027
- Wavemaker Limited
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
17 June 2026
Contracting authority
Ministry of Defence
BuyerBristol, United Kingdom
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