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MCard Integrated Campaign 2025

Awarded to The Ark Marketing & Media Ltd

West Yorkshire Combined Authority(buyer)

Published
Published 28 July 2025
Deadline
Closed 11 June 2025
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Overview

The West Yorkshire Combined Authority awarded The Ark Marketing & Media Ltd a contract worth £599,860 to develop and deliver a marketing and communications strategy for MCard from July 2025 to March 2026, with a possible extension to March 2027. The strategy focuses on three workstreams: promoting MCard's multi-operator ticketing USPs and app awareness, transitioning young people through different ticket ranges, engaging stakeholders, and growing the commuter market following a ticket range review.

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Key details

Country
United Kingdom
Status
Awarded
Category
Services
Procedure
Selective
SME suitable
Yes
Published
28 July 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign servicesMarketing servicesMarketing management consultancy services

Award outcome

Awarded value
£599,860
Award date
21 July 2025
Contract period
21 July 2025 → 31 March 2027
Winner
  • The Ark Marketing & Media Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    28 July 2025

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