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AwardedUnited KingdomServices£40,000

General Optical Council ITT commercial practices and patient safety

Published
Published 3 November 2025
Deadline
Closed 27 November 2025

Overview

We are looking to commission qualitative research to understand the nature and extent of commercial practices in the eye care sector and any impact this has on patient safety. We would like to hear views of GOC registrants (optometrists and dispensing opticians), non-GOC regulated eye care staff (for example, optical assistants), optical businesses (both GOC registered and non-GOC registered), and patient representative groups. The research will involve designing and conducting the research, then analysing and reporting on the findings. The aim of the research is to help us better understand: the nature and extent of commercial practices in the eye care sector; any detrimental impact on patients and the public; any detrimental impact on individual registrants (i.e. optometrists and dispensing opticians); the views of businesses, for example, the balance between providing safe patient care whilst operating in a commercial environment; and what actions the GOC and the wider eye care sector could take to help mitigate against any detrimental impacts on patients and the public and registrants. We have an approved budget of up to a total cost of £40,000 including VAT and all other contractor costs. Proposals over £40,000 will not be considered. The deadline for tenders is 5pm 27 November 2025. Please send tenders and direct any questions to Angharad Jones (Policy Manager) by email to: ajones@optical.org

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£40,000
Procedure
Open
SME suitable
Yes
Published
3 November 2025
Deadline
Closed
Classification (CPV)
Research and development services and related consultancy services

Award outcome

Awarded value
£39,801
Award date
22 December 2025
Contract period
1 December 2025 → 1 April 2026
Winner
  • Shift Insight Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    22 December 2025

  2. Contract Notice

    3 November 2025

Contracting authority

  • GENERAL OPTICAL COUNCIL

    Buyer

    LONDON, United Kingdom

    GB-SRS: sid4gov.cabinetoffice.gov.uk/Akb87ZKU

    Authority website ↗

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Awarded: General Optical Council ITT commercial practices and patient safety — won by Shift Insight Ltd — Skim