AwardedUnited KingdomServices£14,695
Creative Testing
- Published
- Published 9 April 2026
- Deadline
- Closed 28 March 2026
Overview
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.
Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").
Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Key details
- Country
- United Kingdom
- Status
- Awarded
- Category
- Services
- Estimated value
- £14,695
- Procedure
- Direct
- SME suitable
- Yes
- Published
- 9 April 2026
- Deadline
- Closed
Market research services
Award outcome
- Awarded value
- £14,695
- Award date
- 31 March 2026
- Contract period
- 29 March 2026 → 31 March 2027
- Swayable
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
9 April 2026
Contracting authority
Cabinet Office
BuyerLONDON, United Kingdom
GB-SRS: sid4gov.cabinetoffice.gov.uk/3A4AmUm4
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