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AwardedUnited KingdomServices£399,994

Making Tax Digital: Sole Traders & Landlords Preparedness Research

Published
Published 6 June 2025
Deadline
Closed 17 May 2025

Overview

HMRC is running communications campaigns about MTD for Income Tax. These began in 2024 and will continue into 2026 and beyond. These campaigns aim to raise awareness about MTD for Income Tax with sole traders, landlords and agents, to encourage them to take action to prepare for the change and encourage those who are eligible to sign up voluntarily. HMRC are seeking a supplier to undertake research to assess the effectiveness of these campaigns in raising awareness and encouraging sole traders and landlords to take action to prepare. Findings will inform the design and targeting of subsequent campaigns.

Key details

Country
United Kingdom
Status
Awarded
Category
Services
Estimated value
£399,994
Procedure
Selective
SME suitable
Yes
Published
6 June 2025
Deadline
Closed
Classification (CPV)
Research services

Award outcome

Awarded value
£399,994
Award date
14 May 2025
Contract period
1 June 2025 → 31 December 2027
Winner
  • Verian Group UK Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    6 June 2025

Contracting authority

  • H M REVENUE & CUSTOMS

    Buyer

    LONDON, United Kingdom

    GB-GOR: D25

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Awarded: Making Tax Digital: Sole Traders & Landlords Preparedness Research — won by Verian Group UK Ltd — Skim