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AwardedGermanyGoodsAdd to pipeline

Marketingportal für das dezentrale Marketing der DAK-Gesundheit

Awarded to Uptempo GmbH

DAK-Gesundheit(buyer)

Published
Published 3 February 2025
Deadline
Closed 10 March 2025
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Overview

DAK-Gesundheit procured a new digital marketing portal to replace its existing application, which currently manages approximately 131 templates and 12,000 image files. The contract was awarded to Uptempo GmbH for €494,400 on 22 April 2025.

Contracting authority

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What this covers

  • Marketingportal für das dezentrale Marketing der DAK-Gesundheit

    Gegenstand der Beschaffung ist die Bereitstellung und der Betrieb eines webbasierten digitalen Marketingportals inkl. Hosting für die DAK-Gesundheit und der von ihr beauftragten Grafikagenturen, um im dezentralen Marketing einen einheitlichen Markenauftritt auf Online- und Offline-Kanälen zu gewährleisten. Damit ist eine Plattform gemeint, auf die alle Nutzer/innen Zugriff haben. Innerhalb des Marketingportals können Mitarbeiter/innen des dezentralen Marketings aus den vier Vertriebsregionen der DAK-Gesundheit in ganz Deutschland, aber auch zentral angesiedelte Mitarbeiter/innen aus marketingfernen Bereichen auf Bilddateien und Corporate Design konforme Gestaltungsvorlagen (z.B. für Werbemittel wie Broschüren oder Plakate, aber auch Social Media Posts uvm.) zugreifen und entsprechend ihren Bedürfnissen bearbeiten, exportieren und lokal speichern.

    €494,400Won by Uptempo GmbH

Key details

Country
Germany
Status
Awarded
Category
Goods
Procedure
Open
SME suitable
No
Published
3 February 2025
Deadline
Closed
Classification (CPV)
Software package and information systemsWeb page editing software packageDocument creation, drawing, imaging, scheduling and productivity software packageGraphics software packageIT services: consulting, software development, Internet and supportProgramming services of application softwareWeb page editing software development servicesInternet services+1 more

Award outcome

Awarded value
€494,400
Award date
22 April 2025
Contract period
— → 12 April 2027
Winner
  • Uptempo GmbH

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    24 April 2025

  2. Contract Notice

    25 February 2025

  3. Contract Notice

    3 February 2025

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