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AwardedIrelandServices€450,000Add to pipeline

Creative and Digital Campaign Services to the Irish Defence Forces

Awarded to The Public House

Irish Defence Forces_1144(buyer)

Published
Published 10 June 2025
Deadline
Closed 17 July 2025

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Overview

The Irish Defence Forces awarded a contract worth €450,000 to The Public House on 28 July 2025 for the creation of digital and traditional advertising content to support recruitment campaigns over four to five years across the Army, Air Corps, Naval Service, and Reserve Defence Forces. The campaigns aim to increase visibility of recruitment opportunities, broaden the applicant pool, and address knowledge gaps about available careers, particularly among females aged 18–39 and their influencers.

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What this covers

  • Creative and Digital Campaign Services to the Irish Defence Forces

    The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces’ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).

    €450,000Won by The Public House

Key details

Country
Ireland
Status
Awarded
Category
Services
Estimated value
€450,000
Procedure
Open
Published
10 June 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising campaign services

Award outcome

Awarded value
€450,000
Award date
28 July 2025
Contract period
— → 23 July 2026
Winner
  • The Public House

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    13 November 2025

  2. Contract Notice

    10 June 2025

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