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AwardedGermanyServicesFramework agreementAdd to pipeline

Search Engine Advertising (SEA) - Agenturleistungen

Awarded to PIA Media GmbH

DAK-Gesundheit(buyer)

Published
Published 1 September 2026
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Overview

Die DAK-Gesundheit beauftragt die Auftragnehmer mit folgenden Aufgaben: - Strategische Beratung und Weiterentwicklung des Kanals SEA - Planung und Umsetzung von SEA-Kampagnen. - Kontinuierliche Analyse und Optimierung der Kampagnen - Begleitung des durch KI getriebenen Transformationsprozesses des Kanals SEA - Beratung und Unterstützung beim Online-Tracking

Contracting authority

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Reveal decision makers

What this covers

  • Search Engine Advertising (SEA) - Agenturleistungen

    Die DAK-Gesundheit definiert grundsätzlich die Zielsetzung einer Kampagne und formuliert ein Briefing unter Angabe eines Budgetansatzes. Die Agentur erstellt auf dieser Basis ein Angebot und gibt der DAK-Gesundheit einen detaillierten Einblick in die geplanten Maßnahmen.

    Won by PIA Media GmbH

Key details

Country
Germany
Status
Awarded
Category
Services
Procedure
Selective
Contract type
Framework agreement
Published
1 September 2026
Classification (CPV)
Business services: law, marketing, consulting, recruitment, printing and securityAdvertising and marketing servicesMiscellaneous business and business-related services

Award outcome

Award date
24 July 2026
Contract period
15 September 2026 → 14 September 2030
Winner
  • PIA Media GmbH

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    1 September 2026

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Abschluss einer nicht-exklusiven Rabattvereinbarung nach § 130a Abs. 8 SGB V zum Wirkstoff Eisen (parenterale Zubereitungen), ATC B03AC02 f. d. Z. 01.11.25-31.10.27 (zzgl.Verlängerungsoption 1x12 Mon)

Deadline 5 September 2028

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Abschluss einer nicht-exklusiven Rabattvereinbarung nach § 130a Abs. 8 SGB V zum Wirkstoff FAM OLIMEL (ausgenommen elektrolytfrei;7,6 %; KPG) + austauschbare FAM, ATC B05BA10 f. d. Z. 1.10.26-30.09.28

Deadline 5 August 2028

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