Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Overview

Lots (7)

• Advertising and Brand Campaign Ideation and Design

  Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.

  £433,333

• Print Design and Art Working

  Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.

  £66,666

• Digital Design and Art Working

  Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.

  £83,333

• Copywriting

  Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation.

  £33,333

• Illustration

  Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.

  £33,333

• Video Production

  Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.

  £125,000

• Photography

  Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.

  £41,666

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