Performance Marketing Agency

Overview

Lots (4)

• Performance Marketing Strategy

  The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities.

  £1,025,000

• Performance Marketing Delivery and Optimisation

  The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution.

  £1,025,000

• CRM, Direct Marketing and Account-Based Marketing

  The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy.

  £1,025,000

• Ad Operations, Tracking, Attribution and Measurement

  The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility

  £1,025,000

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