Dynamický nákupní systém na zajištění inzertního prostoru

CzechTourism procured advertising space purchasing services through a dynamic purchasing system for campaigns in the Czech Republic and internationally, including neighboring EU countries, the USA, Russia, China, Japan, South Korea, and Latin America. The scope encompasses planning, reserving, and purchasing ad space across mass media channels such as television, radio, outdoor and indoor advertising, online platforms, and print, as well as integrated campaign management including strategy development, campaign monitoring, optimization, localization, and performance evaluation. The contract was awarded on 9 June 2026 to ten service providers: Besocial s.r.o., BigMedia, spol. s r.o., Fragile media s.r.o., MMGY Global Ltd, MQI Brno, spol. s r.o., Marketing & Media Group s.r.o., Marketup s.r.o., Omnimedia s.r.o., euroAWK s.r.o., and Česká olympijská a.s., for a total value of 1,466,281 CZK.