AwardedGermanyGoodsFramework agreement€64,000,000
Lieferung von DB-Werbemitteln und Betreiben des Merchandisingshops DB Bahnshop
- Published
- Published 27 October 2025
Overview
Deutsche Bahn AG has awarded a contract to cyber-Wear Heidelberg GmbH for €64 million to supply promotional merchandise and operate the DB Bahnshop as a concessionaire. The supplier will deliver advertising materials in required quality and quantity to Deutsche Bahn AG and its subsidiaries, with expertise in sustainable promotional products, while independently managing the DB Bahnshop including product curation, production, distribution, sales, and marketing across all online and offline channels.
Key details
- Country
- Germany
- Status
- Awarded
- Category
- Goods
- Estimated value
- €64,000,000
- Procedure
- Limited
- Contract type
- Framework agreement
- SME suitable
- No
- Published
- 27 October 2025
Information and promotion products
Award outcome
- Awarded value
- €64,000,000
- Award date
- 30 April 2026
- Contract period
- 1 June 2026 → 31 May 2030
- cyber-Wear Heidelberg GmbH
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
1 June 2026
Contract Notice
27 October 2025
Contracting authority
Deutsche Bahn AG Konzernleitung (Bukr 10)
Procuring entityBerlin, Germany
Authority website ↗
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