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AwardedDNKServicesFramework agreementDKK 30,000,000

Rammeaftale med kreativ partner

Published
Published 26 February 2026
Deadline
Closed 27 March 2026

Overview

Aalborg University has awarded a framework agreement for creative partnership services to Primetime Kommunikation P/S, valued at 30 million DKK. The contract involves developing creative communication and campaigns to strengthen the university's narrative and engage prospective bachelor and master's degree students, with potential scope extending to adult education and preparatory courses. The partnership, which commenced in May 2026, is to be executed in collaboration with the university's communications team to enhance institutional positioning and motivate young people to pursue education at AAU.

Key details

Country
DNK
Status
Awarded
Category
Services
Estimated value
DKK 30,000,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
26 February 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesMarketing services

Award outcome

Award date
8 May 2026
Contract period
— → 7 May 2028
Winner
  • Primetime Kommunikation P/S

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    16 July 2026

  2. Contract Notice

    26 February 2026

Contracting authority

  • Aalborg Universitet

    Procuring entity

    Aalborg Øst, DNK

    002: 29102384

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Awarded: Rammeaftale med kreativ partner — won by Primetime Kommunikation P/S — Skim