AwardedDNKServicesFramework agreementDKK 30,000,000
Rammeaftale med kreativ partner
- Published
- Published 26 February 2026
- Deadline
- Closed 27 March 2026
Overview
Aalborg University has awarded a framework agreement for creative partnership services to Primetime Kommunikation P/S, valued at 30 million DKK. The contract involves developing creative communication and campaigns to strengthen the university's narrative and engage prospective bachelor and master's degree students, with potential scope extending to adult education and preparatory courses. The partnership, which commenced in May 2026, is to be executed in collaboration with the university's communications team to enhance institutional positioning and motivate young people to pursue education at AAU.
Key details
- Country
- DNK
- Status
- Awarded
- Category
- Services
- Estimated value
- DKK 30,000,000
- Procedure
- Open
- Contract type
- Framework agreement
- SME suitable
- Yes
- Published
- 26 February 2026
- Deadline
- Closed
Advertising and marketing servicesAdvertising servicesMarketing services
Award outcome
- Award date
- 8 May 2026
- Contract period
- — → 7 May 2028
- Primetime Kommunikation P/S
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
16 July 2026
Contract Notice
26 February 2026
Contracting authority
Aalborg Universitet
Procuring entityAalborg Øst, DNK
002: 29102384
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