Usługa zakupu mediów i przestrzeni reklamowej na potrzeby Kampanii „Czytaj chwilę!” w ramach programu „Mała książka – wielki człowiek” realizowanej w 2026 roku

The Institute of the Book (Instytut Książki) procured media buying and advertising space services for the "Read for a Moment!" campaign under the "A Small Book – A Great Person" program in 2026, including TV and radio airtime, outdoor advertising (citylights), sponsored content, digital and social media promotion, and public space advertising. The contract, valued at 2,529,780 PLN, was awarded to Mastermind Media Sp. z o.o. on 16 June 2026 and covers media strategy development, campaign execution, paid digital promotion, outdoor advertising, PR activities, and final reporting. Production of advertising materials was handled separately under a different contract.