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AwardedSpainServicesFramework agreement

Campañas internacionales de Turismo de MADRID DESTINO

Published
Published 27 May 2026

Overview

Madrid's municipal government has awarded a contract to Universal McCann, S.A. for international tourism advertising campaigns. The contract, valued at €962,876.86, was awarded on May 25, 2026, and covers advertising services at the international level to promote Madrid as a tourist destination.

Key details

Country
Spain
Status
Awarded
Category
Services
Procedure
Open
Contract type
Framework agreement
Published
27 May 2026
Classification (CPV)
Advertising services

Award outcome

Awarded value
€962,877
Award date
25 May 2026
Winner
  • UNIVERSAL MCCANN, S.A.

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    27 May 2026

Contracting authority

  • Área de Gobierno de Vicealcaldía, Portavoz, Seguridad y Emergencias del Ayuntamiento de Madrid

    Procuring entity

    Madrid, Spain

    ID_PLATAFORMA: 31606280204388

    Authority website ↗

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Awarded: Campañas internacionales de Turismo de MADRID DESTINO — won by UNIVERSAL MCCANN, S.A. — Skim