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AwardedGermanyServicesFramework agreement

Umsetzung der Dachmarkenstrategie der Deutschen Rentenversicherung

Published
Published 8 May 2025

Overview

Deutsche Rentenversicherung Bund has awarded a contract to Mediaplus Berlin GmbH & Co. KG and Scholz & Friends Berlin GmbH for the implementation of the German Pension Insurance umbrella brand strategy, encompassing strategic support, creative development, production, and media services. The contract was awarded on 2 December 2025 and is now complete.

Key details

Country
Germany
Status
Awarded
Category
Services
Procedure
Limited
Contract type
Framework agreement
SME suitable
No
Published
8 May 2025
Classification (CPV)
Advertising and marketing services

Award outcome

Award date
2 December 2025
Contract period
1 January 2026 → 31 December 2030
Winners
  • Mediaplus Berlin GmbH & Co. KG
  • Scholz & Friends Berlin GmbH

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    3 December 2025

  2. Contract Notice

    8 May 2025

Contracting authority

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Awarded: Umsetzung der Dachmarkenstrategie der Deutschen Rentenversicherung — won by Mediaplus Berlin GmbH & Co. KG +1 — Skim