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AwardedSpainServices€92,377,087

Planificación y compra de medios publicitarios para la estrategia de comunicación B2C de las marcas del destino turístico Islas Canarias

Published
Published 18 March 2025
Deadline
Closed 16 April 2025

Overview

Planificación y compra de medios publicitarios para la estrategia de comunicación B2C de las marcas del destino turístico Islas Canarias

Key details

Country
Spain
Status
Awarded
Category
Services
Estimated value
€92,377,087
Procedure
Open
Published
18 March 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
€56,413,488
Award date
15 October 2025
Winner
  • INICIATIVAS DE MEDIOS, S.A.

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    15 December 2025

  2. Contract Notice

    11 April 2025

  3. Contract Notice

    18 March 2025

Contracting authority

  • Promotur Turismo Canarias S.A.

    Procuring entity

    Las Palmas de Gran Canaria, Spain

    ID_PLATAFORMA: 51090520152812

    Authority website ↗

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Awarded: Planificación y compra de medios publicitarios para la estrategia de comunicación B2C de las marcas del destino turístico Islas Canarias — won by INICIATIVAS DE MEDIOS, S.A. — Skim