Servicio de desarrollo de una campaña publicitaria autonómica dirigida a la comunidad educativa gallega (alumnado, profesorado, centros y familias) para fomentar la conciencia ambiental y la correcta gestión de los residuos, durante el año 2026

The Consellería de Medio Ambiente y Cambio Climático awarded a contract to CANAL UNO DE COMUNICACIÓN SL on 19 May 2026 for the development and execution of a regional environmental awareness and waste management campaign targeting Galician educational communities (students, teachers, schools, and families) throughout 2026. The service includes media strategy development, purchase of advertising space across all determined channels, and campaign execution, justification, and evaluation, with the buyer providing creative materials and necessary adaptations.