Servicio de desarrollo de una campaña publicitaria autonómica dirigida al comercio local gallego para promover la concienciación y sensibilización social en la recogida separada y reciclaje de residuos en el comercio local, durante el año 2026.

The Consellería de Medio Ambiente y Cambio Climático awarded a contract to RECLAM PUBLICIDAD Y MARKETING Y ARTES GRÁFICAS S.A. on 8 May 2026 for 439,949.01 EUR to develop and execute a regional advertising campaign targeting Galician local commerce and consumers to promote separate waste collection and recycling in commercial establishments. The campaign scope includes developing a media strategy and research plan, acquiring advertising space across selected media and supports, and executing, justifying and evaluating the media campaign throughout the contract period, with creative materials to be provided by the Xunta de Galicia.