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AwardedBelgiumGoods

FOURNITURE D’UNE PLATEFORME D'OPTIMISATION DU TAUX DE CONVERSION

Published
Published 25 September 2025
Deadline
Closed 27 October 2025

Overview

Le présent marché a pour objet la fourniture d’une plateforme d'optimisation du taux de conversion (CRO). Cet outil devra permettre de collecter, analyser et visualiser les données comportementales des utilisateurs sur différents canaux numériques (site web et application mobile). L’objectif est d'optimiser les parcours clients, de réduire les points de friction, et de réaliser des tests continus pour améliorer les taux de conversion ainsi que l’expérience utilisateur.

Key details

Country
Belgium
Status
Awarded
Category
Goods
Procedure
Open
Published
25 September 2025
Deadline
Closed
Classification (CPV)
Software package and information systems

Award outcome

Awarded value
€366,720
Award date
18 December 2025
Contract period
— → 17 December 2029
Winner
  • Contentsquare

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    28 January 2026

  2. Contract Notice

    25 September 2025

Contracting authority

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Awarded: FOURNITURE D’UNE PLATEFORME D'OPTIMISATION DU TAUX DE CONVERSION — won by Contentsquare — Skim