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AwardedNorwayServicesFramework agreementNOK 4,000,000

Framework agreement for digital recruitment campaigns for the The Norwegian Train Driver Academy

Published
Published 25 March 2026
Deadline
Closed 6 May 2026

Overview

Jernbanedirektoratet awarded a framework agreement to Layer Byrå AS on 15 July 2026 for digital recruitment campaigns for the Norwegian Train Driver Academy, with a maximum value of 4,000,000 NOK. The campaign aims to increase qualified applicants for the annual intake on 1 March, with emphasis on recruitment from selected geographical areas and female applicants, while strengthening the academy's brand position.

Key details

Country
Norway
Status
Awarded
Category
Services
Estimated value
NOK 4,000,000
Procedure
Open
Contract type
Framework agreement
Published
25 March 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising campaign servicesAdvertising film production

Award outcome

Award date
15 July 2026
Contract period
— → 14 July 2028
Winner
  • Layer Byrå AS

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    17 July 2026

  2. Contract Notice

    25 March 2026

Contracting authority

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Awarded: Framework agreement for digital recruitment campaigns for the The Norwegian Train Driver Academy — won by Layer Byrå AS — Skim