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AwardedPRTServices€12,206,100

Aquisição de serviços de produção digital, planeamento, execução, acompanhamento e compra de espaço para campanhas de publicidade digital, out of home, rádio, cinema, televisão e imprensa da APM, nos termos melhor descritos no Caderno de Encargos

Published
Published 12 November 2025
Deadline
Closed 11 December 2025

Overview

The Associação de Promoção da Região Autónoma da Madeira procured advertising services including digital production, planning, execution, monitoring and media buying for digital, out-of-home, radio, cinema, television and press campaigns. The contract was awarded on 2 July 2026 to a consortium of MAKING SCIENCE DIGITAL MARKETING SL, Nova Expressão, and Planeamento de Media e Publicidade, S.A. for a value of EUR 12,205,200,000.

Key details

Country
PRT
Status
Awarded
Category
Services
Estimated value
€12,206,100
Procedure
Selective
SME suitable
No
Published
12 November 2025
Deadline
Closed
Classification (CPV)
Advertising campaign services

Award outcome

Awarded value
€12,205,200,000
Award date
2 July 2026
Contract period
— → 2 July 2027
Winners
  • MAKING SCIENCE DIGITAL MARKETING SL
  • Nova Expressão, Planeamento de Media e Publicidade, S.A.

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    16 July 2026

  2. Contract Notice

    12 November 2025

Contracting authority

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Awarded: Aquisição de serviços de produção digital, planeamento, execução, acompanhamento e compra de espaço para campanhas de publicidade digital, out of home, rádio, cinema, televisão e imprensa da APM, nos termos melhor descritos no Caderno de Encargos — won by MAKING SCIENCE DIGITAL MARKETING SL +1 — Skim