AwardedFranceServicesFramework agreement€2
MISE EN PLACE D'UNE PLATEFORME MARKETING INTEGREE
- Published
- Published 22 October 2025
Overview
Le marché concerne une plateforme marketing intégrée qui permettra de rationaliser les outils existants et uniformiser à travers un outil digital unique, qui rassemblerait les fonctionnalités suivantes :
- CDP ACA (Customer data plateform)
- Marketing Automation : routage Email / SMS/ gestion des parcours
- Gestion du programme de fidélité Club Airport Premier (CAP21)
L’entreprise devra proposer à la fois la solution logicielle et la prestation d’intégration de l’outil à l’environnement ACA.
La présente consultation est constituée d’une partie forfaitaire ainsi que d’une partie à prix unitaires, constituant un accord-cadre exécuté via l’émission de bons de commande (pour la partie à prix unitaires uniquement).
Key details
- Country
- France
- Status
- Awarded
- Category
- Services
- Estimated value
- €2
- Procedure
- Limited
- Contract type
- Framework agreement
- Published
- 22 October 2025
Sales or marketing software development services
Award outcome
- Awarded value
- €2
- Award date
- 4 September 2025
- Contract period
- — → 4 September 2026
- GROUPEMENT CLEVER AGE/ SCAL-E
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
22 October 2025
Contracting authority
AEROPORTS DE LA COTE D'AZUR
Procuring entityNICE, France
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