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AwardedBelgiumServices

Marché de services relatif à la création d’une « identité forte », permettant d’identifier des produits alimentaires respectant des certains critères de qualité reconnus par un cahier des charges. Accompagnement stratégique et créatif de l’Apaq-W & développement de la notoriété et de l’activation de cette « identité forte ».

Published
Published 2 December 2025

Overview

The Walloon Agency for the Promotion of Quality Agriculture (Apaq-W) procured strategic and creative services to develop a strong identity for high-quality food products that meet defined quality criteria, helping consumers make informed purchasing choices. The scope includes communication strategy, campaign creation and implementation, public relations, and marketing support materials to build brand awareness and activate marketing initiatives. The contract was awarded on 8 June 2026 to a consortium of AIR, HUNGRY MINDS, Second Floor, and VO COMMUNICATION for €272,397.

Key details

Country
Belgium
Status
Awarded
Category
Services
Procedure
Selective
Published
2 December 2025
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
€272,397
Award date
8 June 2026
Winners
  • AIR
  • HUNGRY MINDS
  • Second Floor
  • VO COMMUNICATION

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    15 June 2026

  2. Contract Notice

    2 December 2025

Contracting authority

  • Agence Wallonne pour la Promotion d'une Agriculture de Qualité

    Procuring entity

    Namur, Belgium

    Authority website ↗

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Awarded: Marché de services relatif à la création d’une « identité forte », permettant d’identifier des produits alimentaires respectant des certains critères de qualité reconnus par un cahier des charges. Accompagnement stratégique et créatif de l’Apaq-W & développement de la notoriété et de l’activation de cette « identité forte ». — won by AIR +3 — Skim