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AwardedSpainServices€56,647,934

Servicios y gestión para la compra de espacios publicitarios, con el objetivo de llevar a cabo la difusión, promoción, potenciación de los recursos, marcas y productos turísticos de la región, para conseguir que Castilla-La Mancha sea elegido como destino turístico de interior y la difusión, promoción, potenciación de la artesanía de Castilla-La Mancha y sus marcas.

Published
Published 11 March 2026
Deadline
Closed 24 March 2026

Overview

The Secretaría General de la Presidencia of Castilla-La Mancha awarded a contract to ESSENCEMEDIACOM IBERIA, S.A. on 28 April 2026 for advertising space purchasing services and management, valued at €5,553,719.01. The scope covers promotion and positioning of Castilla-La Mancha as an interior tourism destination and enhancement of the region's craftsmanship and associated brands, with co-financing from the European Regional Development Fund under the 2021–2027 programme.

Key details

Country
Spain
Status
Awarded
Category
Services
Estimated value
€56,647,934
Procedure
Open
Published
11 March 2026
Deadline
Closed
Classification (CPV)
Advertising servicesAdvertising campaign services

Award outcome

Awarded value
€5,553,719
Award date
28 April 2026
Contract period
— → 25 October 2026
Winner
  • ESSENCEMEDIACOM IBERIA, S.A

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    17 June 2026

  2. Contract Notice

    11 March 2026

Contracting authority

  • Secretaría General de la Presidencia de la Junta de Comunidades de Castilla-La Mancha

    Procuring entity

    Toledo, Spain

    ID_PLATAFORMA: 20621820105942

    Authority website ↗

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Awarded: Servicios y gestión para la compra de espacios publicitarios, con el objetivo de llevar a cabo la difusión, promoción, potenciación de los recursos, marcas y productos turísticos de la región, para conseguir que Castilla-La Mancha sea elegido como destino turístico de interior y la difusión, promoción, potenciación de la artesanía de Castilla-La Mancha y sus marcas. — won by ESSENCEMEDIACOM IBERIA, S.A — Skim