Skip to content
AwardedFinlandServices

Veikkaus CRM Optimove SMS delivery partner

Published
Published 23 March 2026
Deadline
Closed 6 April 2026

Overview

Veikkaus procured an SMS aggregator service to integrate with its Optimove CRM platform for sending approximately 5 million SMS messages annually. The solution required out-of-the-box integration with Optimove's OptiText, documented APIs for custom integrations, support for Finnish mobile networks with protected Sender ID, and international SMS capabilities. DNA Oyj was awarded the contract on 13 May 2026, with implementation expected within 30 workdays from contract signature.

Key details

Country
Finland
Status
Awarded
Category
Services
Procedure
Open
SME suitable
Yes
Published
23 March 2026
Deadline
Closed
Classification (CPV)
IT services: consulting, software development, Internet and support

Award outcome

Awarded value
€0
Award date
13 May 2026
Winner
  • DNA Oyj

Contract ending soon? Skim tracks incumbents and flags recompetes early. Book a demo to set up alerts.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    15 July 2026

  2. Contract Notice

    23 March 2026

Contracting authority

Get the full picture

AI analysis, bid scoring, and expert strategy for this tender

Skim analyses every tender against your company profile and tells you whether to bid, how to win, and who you are up against.

See which competitors are winning the contracts you're chasing.

15-minute call. We'll pull the win data on your real pipeline and show you what Skim does with it.

Awarded: Veikkaus CRM Optimove SMS delivery partner — won by DNA Oyj — Skim