Ex Post: Stiftung Zukunft der Altenpflegeausbildung: Medienkampagne für den Assistenz- und Fachkraftberuf in der Pflege

The Stiftung Zukunft der Altenpflegeausbildung awarded a media campaign contract to Bietergemeinschaft Kochstrasse – Agentur für Marken GmbH and masterplan media GmbH & Co. KG for 1,000,000 EUR on 12 May 2026. The campaign concept, implementation, and management will promote nursing assistant and specialist care professions across Lower Saxony through multiple channels (online, social, analog), targeting new audiences and addressing misconceptions while presenting care work as socially valuable, diverse, and opportunity-rich. The campaign emphasizes authentic representation of real nursing and training situations to provide realistic, positive insights into care work for young people, career changers, and returning professionals.