AwardedSpainServices€594,992
Servicios de Marketing 360º para captación de alumnado para la Universidad Internacional de Andalucía.
- Published
- Published 31 January 2025
- Deadline
- Closed 3 March 2025
Overview
El objeto del contrato es la prestación de servicios de marketing 360º para la promoción de la oferta formativa de las enseñanzas de postgrado y enfocado en la captación de alumnado para la Universidad Internacional de Andalucía, cuyo plan y ejecución debe incluir los siguientes aspectos:
Conceptualización y diseño de la campaña publicitaria, y desarrollo de los formatos publicitarios necesarios según estrategia SEM y Social Ads.
Estrategia y ejecución SEM-Social Ads.
Posicionamiento en buscadores - Servicio SEO.
Estrategia de inbound marketing.
Estrategia telemarketing (call-center).
Servicios auxiliares a la estrategia.
Key details
- Country
- Spain
- Status
- Awarded
- Category
- Services
- Estimated value
- €594,992
- Procedure
- Open
- Published
- 31 January 2025
- Deadline
- Closed
Advertising consultancy servicesAdvertising management servicesAdvertising campaign servicesMarketing servicesDirect marketing servicesMarketing management consultancy servicesDesign consultancy services
Award outcome
- Awarded value
- €130,978
- Award date
- 8 April 2025
- INVERSIONES FRANCHEZ S.L.
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
16 May 2025
Contract Notice
31 January 2025
Contracting authority
Rectorado de la Universidad Internacional de Andalucía
Procuring entitySevilla, Spain
ID_PLATAFORMA: 40893020133062
Authority website ↗
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