C0158 - Athlete & Team Engagement - Glasgow Commonwealth Games 2026 & European Athletics Championships Birmingham 2026

The National Lottery Community Fund awarded BEAT MEDIA GROUP LIMITED a £166,000 contract on 27 April 2026 to deliver athlete and team engagement services for the Glasgow Commonwealth Games (23 July – 2 August 2026) and the European Athletics Championships in Birmingham (10–16 August 2026). The scope includes athlete access and content creation for social media across the four home nations, media training for communications teams and leadership, content syndication to UK media outlets, and an end-to-end content production and amplification strategy highlighting National Lottery funding benefits to athletes, teams and sports.