Potential Merger Branding

We wish to commission an external company (the Supplier) to support CHP and Estuary in developing a brand and visual identity for a new merged organisation. The new organisation is about bringing the best of CHP and Estuary together and the new branding and visual identity should include elements of this legacy, aiming to reflect the similarity of the values of each organisation and to be accessible and inclusive. Consulting and working with colleagues and customers, the key aim of the contract is to develop a strong brand that reflects the values and vision of the new organisation whilst also providing value for money.